Four in ten women squeezing into too-tight jeans because they don't want to admit they need the next size up
- - A survey of 1,000 women found 87 per cent wear jeans at least once a week
- - More than half own a pair of skinny jeans in the hope they'll lose weight
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More than four in ten women are squeezing into jeans that are too tight because they do not want to admit they need a bigger size, new research revealed last night.
Millions of denim divas would rather spill out of their jeans than admit defeat and move up to the next waist size, said the study by fashion and lifestyle club, StyleCard.
A survey of 1,000 women found 87 per cent wear jeans at least once a week and own an average of eight pairs although they only have three they regularly wear.
Denim diva: Four in ten women are squeezing into jeans that are too tight because they don't want to admit they need a bigger size according to a StyleCard survey
But 42 per cent refuse to move up a size and continue to wear a pair that they know are too tight, leading to Britain’s muffin top phenomenon of recent years.
More than half own a pair of skinny jeans they do not even try to fit into but keep in their closets in the hope they will lose enough weight to wear them again one day.
Almost six in ten (58 per cent) have trouble finding jeans that fit and flatter but it has not stopped a vast majority (93 per cent) from owning a pair, said StyleCard.
A wardrobe staple: Paraag Amin, CEO of StyleCard said the image of a woman lying on the bed trying to squeeze into too-tight jeans 'has been with us for decades'
The poll also discovered that the average price paid for a favourite pair of denim is just £24, rising to £42 for the more designer conscious 18-34 age group.
Only one in 10 women have ever spent more than £100 on a pair, suggesting the iconic clothing remains more of an everyday item in their wardrobe than a luxury item.
A more relaxed attitude to casual clothing at work has helped sales to continue to boom - dress down Fridays are now commonplace for office workers for example.
Nearly six in ten of Britain’s female workers (59 per cent) wear their jeans to the office at least once a week.
Paraag Amin, founder and CEO of StyleCard said: 'Jeans have been a staple of every woman’s wardrobe for more than 50 years but some things don’t change.
'The image of lying on a bed desperately trying to fit into a too-tight pair of denims has been with us for decades. But in recent years, it has become increasingly common to see women in jeans that are clearly one size too small and it seems, from our study, vanity is the reason why.'
Although jeans are as popular as ever, not all styles are as well-loved and women’s pet denim dislikes are low rise jeans, jeggings and muffin tops.
They also hate ripped jeans, builder’s bum and visible underwear appearing over the waistband said StyleCard.
The average woman owns at least one pair of jeans aged up to five years while 21 per cent have at least one pair that is at least 10-years-old.
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