PEOPLE - Color Psychology > Purple, Brown, Orange and Pink

By Color Psychology: How Colors Impact Moods, Feelings and Behaviors

The Color Psychology of Purple

·         Purple is the symbol of royalty and wealth.

·         Purple also represents wisdom and spirituality.

·         Purple does not often occur in nature, it can sometimes appearexotic or artificial.

Notice how purple is used in this image. How does purple make you feel? Do you associate purple with certain qualities or situations?

Color Psychology - Reactions to Brown

·         Brown is a natural color that evokes a sense of strength and reliability.

·         Brown can also create feelings of sadness and isolation.

·         Brown brings to mind feeling of warmth, comfort, and security. It is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated.

Notice how brown is used in this image. How does brown make you feel? Do you associate brown with certain qualities or situations? 

Orange is very blatant and vulgar. It makes you immediately start having feelings.--Wolf Kahn

The Color Psychology of Orange

·         Orange is a combination of yellow and red and is considered an energetic color.

·         Orange calls to mind feelings of excitement, enthusiasm, and warmth.

·         Orange is often used to draw attention, such as in traffic signs and advertising.

How does orange make you feel? Do you associate orange with certain qualities or situations? 

The Color Psychology of Pink

·         Pink is essentially a light red and is usually associated with love and romance.

·         Pink is thought to have a calming effect. One shade known as "drunk-tank pink" is sometimes used in prisons to calm inmates. Sports teams sometimes paint the opposing teams locker room pink to keep the players passive and less energetic.

·         While pink's calming effect has been demonstrated, researchers of color psychology have found that this effect only occurs during the initial exposure to the color. When used in prisons, inmates often become even more agitated once they become accustomed to the color.

How does pink make you feel? Do you associate pink with certain qualities or situations?