PEOPLE - Color Psychology > White

By Color Psychology: How Colors Impact Moods, Feelings and Behaviors

White...is not a mere absence of colour; it is a shining and affirmative thing, as fierce as red, as definite as black...God paints in many colours; but He never paints so gorgeously, I had almost said so gaudily, as when He paints in white. - G. K. Chesterton

The Color Psychology of White

• White represents purity or innocence.


• White is bright and cancreate a sense of space or add highlights.


• White is also described as cold, bland, and sterile. Rooms painted completely white can seem spacious, but empty and unfriendly. Hospitals and hospital workers use white to create a sense of sterility.