HEALTHY EATING - Celsius: The First Healthy Energy Drink?

By Douglas Robb

What comes to mind when I say: ENERGY DRINK?

Personally…. I think of the idiot frat boys who live two blocks down the street from me who like to pound Red Bulls & vodka on a Wednesday afternoon and do stupid stuff on their skateboards

I also think of this article - Do Energy Drinks Improve Athletic Performance and Promote Weight Loss?

So….when the folks at Celsius contacted me about trying out some samples of their product, my initial & immediate response was to say “no thanks” and get back to work.

However….in their email, they mentioned that their product was “natural”. And when I think of “energy drinks”, I don’t think natural. I think chemicals and artificial sweeteners and the aforementioned idiot frat boys and gym rats and people who don’t give a crap about their health.

Which probably makes a ton of sense from a business perspective.

But what about us health & fitness geeks?

There are some afternoons when my energy is drained from long hours of work and my brain is having a tough time writing blog posts that don’t suck swamp water.

On days like that… I can really use a dose of liquid energy. But I want that energy drink to be healthy & chemical free.

So I checked out the Celsius ingredients:

As you can see, Celsius contains the 3 big “energy drink” ingredients – Caffeine, Taurine andGlucuronolactone.

However, unlike their competitors, Celsius also contains:

• Ginger extract,
• Green Tea leaf extract,
• Your daily dose of Vit C and,
• A whole whack of B Vitamins

Equally important to me were the ingredients that weren’t included:

• A big pile of sugar,
• Aspartame,
• Acesulfame potassium,
• Artificial colors, or
• Artificial flavors

Instead of that crap, Celsius sweetens it’s drinks with sucralose and/or stevia.

Based on all that, I decided to give up my afternoon espresso for a week to beta-test some Celsius samples.

And after seven days of taste testing…. and it turns out that I like this stuff.

• It definitely gave me a mid-afternoon boost,
• Without any jitteriness
• It tasted pretty good – some flavors better than others
• No afternoon coffee breath

Conclusion

Celsius markets to people who:

1. Want the buzz of an energy drink,
2. Is “proven” to reduce body-fat, and
3. Is HEALTHY.

And while I’m not too blown away by the -100 calorie claim, I can honestly say that Celsius provides:

1. A very un-jittery boost in energy,
2. Tastes pretty darn good,
3. Has a bunch of useful micronutrients
4. Isn’t full of harmful chemicals

And because I love you guys so much, I talked the Celsius rep into doing a giveaway of a bunch of Celsius product.