What gives customised skin products the edge?
Ask most women about their beauty regime and they'll tell you it's evolved beyond the cleanse-tone-moisturise steps of days gone by - and for good reason. The theory that a woman's skin falls into one of four categories - normal, dry, combination and sensitive - has been around for years.
But in 2006, Dr Leslie Baumann, professor and director of the University of Miami Cosmetic Centre in the US, published a revolutionary skin-typing program, The Skin Type Solution. Dr Baumann believes that women can have many issues with their skin at once. It can be oily, sensitive and pigmented, or dry, sensitive and tight. The trick is to know exactly what your skin type is and how to treat it correctly. And that's where customised skincare can help. "The customising trend is happening across all industries, because the consumer is demanding more personalised products," Dr Baumann says.
"But the problem with skincare is that you need something like my skin-typing system to ensure that you are adequately defining your skin type, so that you use the right skincare products." Dermatologist Dr Michelle Hunt says that today, most people take a proactive approach to skincare. "People not only want products that perform basic functions such as moisturising, but also ones that are suitable for their particular skin type, such as acne-prone or sensitive. And they also expect these products to combat the signs of ageing."